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Here's what's happening with your customers today.
Prediction Window: Sep – Nov 2011
Fixed 90-day churn window (PRD)
Total Customers
5,314
Active customer base
Churn Rate
57.4%
High risk segment exists
Low Engagement
1,386
Customers needing attention
Avg. Customer Value
£2,449
Historical monetary value
Key Insights
Recency is critical
Customers who have not purchased recently have the highest churn risk.
High-value customers
A small group of customers contribute a large share of total revenue.
Engagement matters
Low engagement scores strongly correlate with future churn.
Recency Distribution
Days since last purchase
Engagement Score Distribution
Customer engagement score range